Friday 22 February 2013

Art of the Title

Film credits almost have the most important role of outlining the film makers intentions and setting up expectations of what the film will be like, it prepares the viewer for what is to come. The opening title sequence of films are becoming works of art that can stand on their own, they are beginning to have a crucial role in the success of films.

Spider-man

  • The spider-man credits are a separate title sequence. 
  • The titles start with the production companies and then the film title comes up. This fills the whole screen and is in bold. It glows and fades our which makes you focus on it. This also indicates the start of the film
  • The names of the crew are on a spiders web but are placed wonky.
  • Red, black and white are used for the fonts of the names, this makes them stand out against the web. This is also the colour of the spider-man suit, so it is sticking to the colours.
  • The credits travel through a web and are quite dark, this sticks to the genre of the film.
  • Throughout the title sequence we see hints about the film, for example we see the back of spider-man, green goblin and the location.
  • The order of the titles are: production companies, title, starring..., casting by,co producer, music, costume designer, editor etc.
Sweeney Todd: The Demon Barber of Fleet Street

  • Like the spider-man titles Sweeney Todd also starts with the production company. Unlike the other credits the production company is in the centre of the screen.
  • The titles are a separate title sequence however they are in the location of the film. The credits appear in different places each time depending on where the camera moves to.
  • The titles are of the camera following dripping blood, this shows us that the genre is horror/thriller. We also know this because of the dark colours used in the sequence.
  • After the main actors in the film the name of the film appears. Similarly to spider-man this also fills the screen and is in red.
  • By the sequence looking almost animated suggests that the film is an exaggeration (due to it being a musical)
  • The font used is quite formal which is suitable for the time era in which the film is set.
  • Both title sequences have the name of the person bigger than their job title.
  • Towards the end of the credits the name of the producers, screenplay and directors are shown. The are in the centre of the screen, just like the very beginning, indicating the importance.The name of the director is at the end of the credits.
By analysing these title sequences I enables me to start thinking about what I should do for mine. As I know how to make it fit to my genre and what order to put them in.










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